Clothing twins today
Today has been fascinating. Our first meeting was with Karl Varley. He knew a lot about us and seemed very interested in seeing us pursue a top down approach to getting to our market, reaching out to ministers first. One of the most interesting things about the mentoring program is the diversity of opinion and advice. Each mentor seems to have thought about the marketing in a different way.
Our second meeting with Grant Welles started us thinking about diversifying our product offering around our core product, and identifying opportunities for recurrent revenue. Its an easy trap for us to think about our product and ‘hit and run’ market it. Grant has helped us to start the discussion about how we stay engaged with our customers so that we can solve their future problems.
The last meeting before lunch was with David Boyd. He is in the medical technology/rehab area so it was interesting to pitch to him. His views were positive but felt that we should spend some time thinking about developing the company as well as the product. We got some great advice on governance.
Developed by Design Lab Techs
It was another roller coaster of a day on Tuesday. We met with 4 mentors as we continued product validation journey for the Virtual Reality Wheelchair Trainer.
Michelle Sharp CEO of Kilmarnock Enterprises was our first mentor of the day. We had met her before, at the Champion Canterbury Finalists evening. They have previously won two successive ACC Workplace Safety Awards and are finalists again this year. She turned out to be incredibly helpful, having a very good relationship with ACC.
Greg Williamson gave us the best piece of marketing advice so far, which was simply to “do a good job”. He thought the story of the project was very good so quality execution will be the best advertisement.
After lunch we met Andy Blackburn, who it seems had heard of us before. He is on the NZ Innovation Council, and we have been nominated for a New Zealand Innovation Award. He was very enthusiastic about the solution we have for the problem we are trying to solve. He agreed that we should be trying to meet and talk to some medical VCs to find out what a good investment looks like in our sector.
Finally we caught up with Alex Lam who suggested this blog. He introduced us to Josh from Zencastr, and later returned to talk to us more about our social strategies. His advice is always hands on, and immediate. We tend to implement his suggestions straight away. One of them was to include the story of the VR Wheelchair Trainer on this blog, which I intend to do when there is a gap in the day.
We finally have a logo, designed by the design lab techs here. We will finally have business cards to hand out.
Ok, thats it for now. I will try to post Wednesday’s update tonight.
Standard Logo, designed at Lightning Lab.